Anyone else struggling to choose between memory foam and latex?

Hey sleepfoundation.org People,

I’m in the middle of mattress shopping right now and I’m more confused than ever. I’ve mostly slept on traditional spring beds, but after 9+ years mine is sagging badly. I tried a few memory foam models in a store, and while they felt nice at first, I’m worried about them getting too hot at night.

Then I came across a few people recommending latex options. Some even suggested an organic latex mattress since it’s supposed to be cooler and more durable. I don’t know much about it though — is it really that different from standard foam, or just marketing?

I mostly sleep on my side, sometimes on my back. My budget is mid-range (not super luxury, but not entry level either). I’d love to hear what worked for you — especially if anyone has made the switch from memory foam to latex.

Thanks in advance!